Best Business Practices for Photographers
Best Business Practices for Photographers by John Harrington
Right along with changes in camera technology, photographers are witnessing shifts in the business landscape that can be a challenge to understand and navigate, whether they’re just beginning their business or growing it after 25 years of shooting.
In great detail and with a friendly, conversational voice, Harrington covers all the key points of the business of professional photography, and he provides today’s best practices that you need to know.
This book covers:
How to establish your business
Whether or not you need a physical, brick-and-mortar location
The equipment you need
Planning a shoot
The value of internships
Setting your fees
Pricing your work
Why you need insurance
The art of negotiation
How video can be incorporated into your business
Marketing, branding, and social media
Publishing a book of your work
Practical finance advice and guidance, from working with accountants to setting up QuickBooks
How to protect your work
Releases for models, property, and more
How to handle a breach of contract
Licensing your work
Digital asset management
Whether you’re just starting a photography business or you’re a veteran shooter looking to improve your finances, Best Business Practices for Photographers, is for you.
Harrington’s Best Business Practices books have long been recognized throughout the industry as the go-to resource for photographers, and this is your key to a successful career in photography.