Studio Builder

View Original

The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding by Al Ries and Laura Ries

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.

This book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.


Books by Al Ries

See this gallery in the original post

More Branding Books

See this gallery in the original post

More Business Books

See this gallery in the original post

More Marketing Books

See this gallery in the original post