The 22 Immutable Laws of Branding
The 22 Immutable Laws of Branding by Al Ries and Laura Ries
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.
This book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
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Kevin Patrick Robbins
Kevin Patrick Robbins is a professional photographer in in Hamilton and Toronto, Ontario, Canada. You can find his commercial photography at iamkpr.com and his consumer and corporate photography work at kevinpatrickrobbins.com.