Books we love.
Check out the titles on our bookshelf and grab a few to add to yours. These books are excellent to help you grow your business, gain more clients, or just plain inspire you in your work. Click a cover to find out more and order from Amazon. Every book you order helps support our website and show.
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Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers’ lives. To solve this dilemma, Donald Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand’s message.
Building a Story Brand
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.
Brand Aid
Written by an acknowledged branding expert with 30 years of experience building world-class brands, this must-have guide covers topics ranging from research and positioning to brand equity management and architecture strategy. The latest edition has collected illuminating case studies, best practices, and the latest research in order to offer invaluable advice on every aspect of brand management.
The Brand Flip
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.
Zag
“When everybody zigs, zag,” says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, The Brand Gap, but drills deeper into the question of how brands can harness the power of differentiation.
The Brand Gap
Using the visual language of the boardroom, Neumeier presents the first unified theory of branding—a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly “get it.”
The 22 Immutable Laws of Branding
This book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
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