In 2021, it is going to be more important than ever to have a motion section in your portfolio and to offer video services to your clients. In this episode, I talk about why you need motion in your portfolio and what you need to do this year to move ahead of your competition.

Troughs in our business cycles are the perfect times and opportunities to focus our attention inward for a change, to assess what’s working, what’s not, what needs improving, what needs to change, or even what needs to come to an end. It’s times like these when we can look back and be proud of the work we’ve done, take stock in our business, to think strategically, and plan accordingly, about the next steps.

I love to have a plan for my photoshoots. But I also have enough experience to know that things don’t always go to plan. So, when I plan for a shoot, I plan for two things: success and failure.