With the new year fast approaching, we’re all thinking about what business is going to look like next year. We’ve got questions. We probably all have an idea about what we want our year to look like and we’re thinking about resolutions, for ourselves and for our businesses. Discover the power of SMART goals.

Troughs in our business cycles are the perfect times and opportunities to focus our attention inward for a change, to assess what’s working, what’s not, what needs improving, what needs to change, or even what needs to come to an end. It’s times like these when we can look back and be proud of the work we’ve done, take stock in our business, to think strategically, and plan accordingly, about the next steps.

I love to have a plan for my photoshoots. But I also have enough experience to know that things don’t always go to plan. So, when I plan for a shoot, I plan for two things: success and failure.