Naming your photography business is one of the most crucial steps of developing your brand. So, how do you go about doing it? Do you use your own name, or do you develop a brand name? In this episode, I talk about each choice and give some practical steps to developing a brand name that isn’t just your given name.

When we refer to a brand’s voice, there are a few things that will shape the voice with which you communicate. What kind of language do you use? Formal, semi-formal, or casual? What narrative voice do you use? First-person (I/we), second person (you), or third person (the company, the client)? First-person is more warm and intimate, whereas the third-person is more formal and distant.

Market position refers to the value proposition your brand will occupy in the market, but more importantly, in the buyer’s mind. There are three main positioning areas to consider: budget, competitive, and luxury.

What’s the right lens to use for a portrait photograph? Does it matter if your images are flattering to the subject? What exactly are you trying to say with your images? Everywhere you look people will love to tell you what the “correct” lens is to use to create your images.

Do you like to talk about other people in the industry? What can you do to foster relationships with new colleagues and strengthen the relationships you already have with existing colleagues? If you cultivate a “colleagues not competition” mindset, you will move forward faster than the people around you who treat you as an adversary.

I am here to help you in the same ways I help them: with your websites, studio management system, your SEO, Facebook Ads, client care, business mindset, self-care, and much much more. In this first episode of Studio Builder, I talk about who I am, why I started this show, what you can expect, and why you should subscribe to this podcast.

Looking for ways to grow your photography studio that don't require undoing everything you've already built? Want actionable advice that you can easily implement in a easily digestable episodes? I hear you. Studio Builder is a snack-sized podcast that helps photographers grow their business and get to the next level one step at a time.