Now that you’ve got a blog that’s great for SEO and your clients, I’m going to tell you three ways you can put your blog to use without you actually having to do much additional work.

A major part of my SEO strategy, and something I think should be part of your SEO strategy, is blogging. In this episode, I outline some awesome ways to maximize your blog’s potential and how to create posts that automatically update themselves over time.

When you’re creating posts for your blogs, you want to do so in a way that creates value for potential clients and also improves your position in search results and increases the number of impressions your website gets. This doesn’t need to be complicated.

As photographers, our websites are image-heavy. but Google indexes images differently than it indexes text, so we want to make sure we also feed the search engines some text to inform it about which keyword phrases to rank us for. That's where blogging comes in.