When you’re creating posts for your blogs, you want to do so in a way that creates value for potential clients and also improves your position in search results and increases the number of impressions your website gets. This doesn’t need to be complicated.

As photographers, our websites are image-heavy. but Google indexes images differently than it indexes text, so we want to make sure we also feed the search engines some text to inform it about which keyword phrases to rank us for. That's where blogging comes in.