We want to work with people who want to work with us. I’d argue that we want to work with people who are fans of what we do, who love what we do, and who want us to have a positive impact on their lives. It’s why we need to define our ideal client and create work for the people we want to help and make sure we focus on reaching those people.

Before we can determine who our ideal clients are, we need to first determine what our goals are. We need to think about and put down on paper what it is we want, for our business, but more importantly, for our lives.

If you know who your ideal client is, you know who to target in your copy, your designs, your emails, your brand colours, brand voice, and every aspect of your marketing. You need to know who to target because we can’t be everything to everybody. In fact, we don’t even want to be. Here’s why.

In this episode, I look at 10 different pricing models and briefly talk about how you could apply each of them to your business, either to the business as a whole or to individual products and services.

In this episode, I look at 10 different pricing models and briefly talk about how you could apply each of them to your business, either to the business as a whole or to individual products and services.

If you use a common password on many sites, stop. Stop doing that. Right now. All it takes is one security breach, one hack, at one company, one website, to jeopardize all of your accounts, your financial stability, and even the security of your identity.

The most valuable assets in our business are not our cameras, our lenses, expensive lighting systems, or even our medium format digital backs because we all have one of those right. No, the most valuable assets in our business are our images, our digital assets. We need to protect them at all costs.

We live in an amazing age of automation when even one simple integration can save us countless hours of repetitive work. In this episode, I discuss the many wonderful ways I use cross-service integrations to make my life happier and managing a one-person studio easier.

If you can cut down on one hour of mind-numbingly boring task work every week, you can reclaim more than an entire week of work in a year. Stop wasting time doing repetitive tasks and start automating everything.

Your graphic identity consists of all the things that help your brand or business differentiate itself visually in its graphic forms. It’s your brand’s sense of style, from its choice of typeface to its logos, wordmarks, colour palettes, design layouts, and even the environment and interior design of your studio or office.