Books we love.
Check out the titles on our bookshelf and grab a few to add to yours. These books are excellent to help you grow your business, gain more clients, or just plain inspire you in your work. Click a cover to find out more and order from Amazon. Every book you order helps support our website and show.
Heck, if you want to support the show and buy us a book, I’d love that. We’ll mention you on the show! Check out our Amazon wishlist.
Tom Ford
This book is a complete catalogue of Ford's design work for both Gucci and Yves Saint Laurent from 1994 to 2004. It chronicles Ford’s clothing and accessories designs for both houses, and also explores Ford’s grand vision for the complete design of a brand, including architecture, store design, and advertising.
Richard Avedon: Photographs 1946-2004
This beautifully produced catalogue, designed by the renowned Danish graphic designer Michael Jensen, features deluxe tritone printing and varnish on premium paper. It includes 125 reproductions of Avedon's greatest work from the entire range of his oeuvre―including fashion photographs, reportage and portraits―and spans from his early Italian subjects of the 1940s to his 2004 portrait of the Icelandic pop star Björk.
Influence: The Psychology of Persuasion
In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.
Monkey Portraits
Zag
“When everybody zigs, zag,” says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, The Brand Gap, but drills deeper into the question of how brands can harness the power of differentiation.
The Brand Gap
Using the visual language of the boardroom, Neumeier presents the first unified theory of branding—a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly “get it.”
Platon: Platon’s Republic
Platon's Republic is a window into today's media-led culture that bombards and overwhelms us with images of worldwide importance juxtaposed with moments of extreme frivolity. The same intense and sometimes surreal experience is replicated here, with portraits of Al Pacino, David Beckham, Bill Clinton, Pamela Anderson, John Prescott and Leonard Cohen as well as documentary photographs including Jesse Jackson and Bianca Jagger demonstrating against the death penalty, and strippers at work in New York.
The Lean Startup
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
The 22 Immutable Laws of Branding
This book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
Lauren Greenfield: Fast Forward
Photographer Lauren Greenfield capures often shocking, always startling images of children at school, at play, or at home in the precocious city of Los Angeles. The stunning color photographs range from the children of the gang culture of South Central and East L.A. to the affluent, often show-business world of the Westside.
The 22 Immutable Laws of Marketing
In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
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