Archive
The Podcast
Show notes, resources, and key takeaways from our conversations on marketing, pricing, and running a sustainable photography business.
3 Ways to Harness Your Blog for Social Media
Turn clients into a Pinterest team, automate cross-posting with Zapier, and keep channels full with evergreen content tools.
How to Maximize Your Photography Blog's Potential
Self-updating posts, meta-pages, and 'best of' compilations that turn every page into a potential landing page.
Creating Content for Your Photography Blog
Creating blog content that serves both clients and SEO, with guidance on length, evergreen strategy, titles, and organization.
Why Your Photography Website Should Have a Blog
Blogging as proof of execution, an authority signal for Google, and a long-tail keyword strategy.
SEO Best Practices for Photography Websites
Five on-page SEO strategies: site hierarchy, keyword research, simple titles, strategic headings, and meta descriptions.
A Primer on Simple and Effective SEO
SEO fundamentals: headers outrank paragraphs, top-of-page text outranks the bottom, and HTML is a blueprint for search engines.
Serve With Love
A mindset episode on serving clients with knowledge, experience, and compassion, and operating with integrity.
When and Why Photographers Should Work For Free
Strategic unpaid work, portfolio building, pro bono, marketing, and internships, when approached thoughtfully with a written policy.
10 Ways to Price Your Photography Services
Ten distinct pricing strategies, from cost-plus to freemium, and how to match them to your market position and desired client volume.
September 2020
A monthly reflection marking Studio Builder's one-month anniversary, plus candid notes on the pandemic's impact and a personal recovery journey.
Forget Your Password
Account security after a near-miss account hijacking: password managers, two-factor authentication, and custom security questions.
Managing Your Google My Business Listing
Claim and verify your listing, keep it current, post fresh content, and gather reviews to strengthen local SEO.
You Need a DAM Backup Plan
A digital asset management and backup strategy across the file life cycle: live files, working files, and archives.
3 Ways to Improve Your Image SEO
Name images with keyword phrases, write descriptive ALT tags, and optimize for speed to boost search visibility.
How to Automate Almost Everything
Using Zapier (and IFTTT) to eliminate repetitive work, with concrete automation ideas for photographers.
Stop Wasting Time Doing Repetitive Tasks
Templates and workflow automation to eliminate repetitive work. Recover an entire week a year by cutting one hour weekly.
3 Ways to Create, Define and Refine Your Photographic Identity
Build an authentic visual style with inspiration collections, a personal dogma, and a signature lighting pattern.
Your Graphic Identity is More Than Just a Logo
Color palettes, wordmarks vs. logos, typeface choice, and the tools to build a cohesive visual identity.
How Do You Name a Photography Business?
Whether to use your own name, criteria for choosing a studio name, and the practical domain and handle considerations.
What Does Your Brand's Voice Sound Like?
How to define a consistent brand voice using a three-descriptor exercise, a 'this not that' framework, and a brand vocabulary.
Establishing Your Market Position
Budget, competitive, and luxury positioning, and two strategies (big leap vs. incremental) for improving where you sit.
Everything You've Been Told About How to Take a Photo is Wrong
Technical 'rules' matter less than artistic intent. There is no wrong way to take a photograph when guided by clear purpose.
Colleagues, Competition, and Community
Why a 'colleagues not competition' mindset, healthy competition, and local community make the whole industry stronger.
What is Studio Builder?
The inaugural episode introduces Studio Builder's founding philosophy: colleagues, not competitors.
Introducing Studio Builder
A snack-sized podcast that helps photographers grow their business and get to the next level one step at a time.